Charlie Sheen Flips the Script in Non-Alc Beer with the Launch of Wild AF
LOS ANGELES, CA — So far, non-alcoholic beer has meant legacy brands going to zero, new “better for you” alternatives, and a focus on less: less alcohol, less spirit, and less risk. But that changes now with the launch of Wild AF. Created by Charlie Sheen and brand innovation shop The Silent Group, Wild AF is a bold new non-alcoholic beer brewed for unfiltered truths and wild nights — all the fun with none of the fallout.
The debut release — Wild AF “Cold Gold” — is a crisp, golden style brew with a hint of citrus, toasted malt, and a clean finish. It’s the ultimate ballpark beer without the booze: real beer, zero aftermath.
Pre-orders open today at wildafbrewing.com, in 6, 12, and 24 Packs, with delivery guaranteed by the holidays. The launch accompanies a flurry of activity from Sheen, including his new biography, The Book of Sheen, and the global release of his Netflix documentary, AKA Charlie Sheen.
“Stories don't end because you've reached the bottom of the page,” said Charlie Sheen, Co-Founder of Wild AF. “Mine found another gear 8 years ago when I got off the booze, and switched to non-alc beer. During that time; the choices were vast but the quality was sparse. I decided to change all of that, and made my own: Wild AF. I think we can all agree, ‘the morning belongs to the night before.’ Write your own story.”
The non-alcoholic beer category is booming but is missing a hero. Wild AF hopes to change that, blending Sheen’s witty edge with Boston based brewing partner Harpoon, which has been producing award-winning beer for over 40 years.
“We knew the category wasn’t lacking choice, it was lacking conviction,” said Ryan Perry, CEO of The Silent Group. “When I met Charlie years ago, his energy hit me like a ton of bricks. It was clear he wasn’t done writing his story. So, we created Wild AF together — a non-alcoholic beer with sharp wit and fearless flavor that proves you don’t have to lose the wild to keep the clarity.”
“Charlie quit alcohol several years ago, but that never meant giving up good times or great tasting beer, that’s why he created Wild AF,” said Todd Christopher, Charlie’s longtime agent and Co-Founder of Wild AF. “Bringing him together with The Silent Group’s team of beverage industry veteran operators and Harpoon’s legendary brewmasters wasn’t just about making a product; it was about building a brand that proudly celebrates choosing clarity without sacrificing fun.”
Wild AF is available now for pre-order at Wild AF Brewing and select online retailers, such as Better Rhodes and leading non-alcoholic e-comm marketplace The Zero Proof. Order today to make sure it arrives before your family does this holiday season.
Press Contact: info@wildafbrewing.com
Wild AF makes its debut with “The Case,” a cinematic short film that leans into noir stylings, spy-thriller energy, and Sheen’s trademark wit.
About The Silent Group
The Silent Group is an operator-led brand builder and commercialization partner for bold consumer products. Experts in product development, smart branding, scalable systems, and innovative launches.
About Harpoon Brewery
Harpoon Brewery is one of the Northeast’s oldest breweries, known for its craft beer heritage and commitment to quality. For additional information please visit HarpoonBrewery.com.
